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Millennials and Their Potential Influence on Tourism

According to Forbes, 20% of international travelers were Millennials in 2014.

Imagine how the numbers must have evolved over this time! These numbers prove to be of great value as it would provide relevance to local tourism in Pakistan.

If you have been reading up on our previous blogs there have been many such millennial travelers that have had Pakistan on their bucket list and shared their experiences, showcasing the potential our tourism industry has!
There’s a large part of the Pakistani population that are Millennials.

People born between 1982 and 2002 are considered to fall under this group. If we consider this demographic currently, they would involve ages 15 to 35. So, teenagers, young adults, adults involving working individuals, students etc.

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Millennial travelers have been paving the way for the tourism in Pakistan. With the inclusion of solo trips, millennials involving students that have been planning group trips to various parts of the world and considering the last few years arranging economical packages for local travel have been gradually gaining a lot of recognition.

Pakistani Millennial’s influence does not simply rely on the political environment anymore. Technology has influenced them to focus towards better platforms to access better opportunities. Be it acknowledging new job opportunities, engaging in shopping online or acquiring various e-services, the utilization of these platforms especially by this generation is considerable.

Let us consider some global trends, where individuals are especially embracing the use of internet and mobile technology for their travel related queries, bookings, comparisons and for decision-making purposes. The digital world is sure to benefit in the distant future as well.

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Many educational institutes and universities have been forming travel groups where they pitch in a certain amount and visit the various sites within Pakistan and even abroad. The target market considering these millennials is very diverse and vast. Variation in packages may also be a good approach when executing strategies to resonate with your hotel brand.

User-generated content is very popular with Millennials since there’s more engagement in terms of having them endorse a particular hotel, promote their lifestyles through their experiences in documentation or visual which drives today’s digital media. An online presence is vital when it comes to promoting hotels.

Researched by Jumia Travel Agencies

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