Leading the transformation of B2B technology marketing in Pakistan’s digital economy
1. Javeria Fahad
VP, Head of Global Marketing | Systems Limited
Javeria Fahad leads marketing at Pakistan’s largest IT exporter (12 consecutive years). As VP and Head of Global Marketing at Systems Limited, she has transformed the company’s global marketing strategy, elevating their presence at major international events like GITEX and the P@SHA Awards. Under her leadership, Systems Limited has strengthened its positioning as Pakistan’s premier technology services provider, serving clients across North America, Europe, and the Middle East. Javeria’s strategic vision has been instrumental in shifting Systems Limited’s narrative from traditional outsourcing to high-value digital transformation partnerships.
2. Muhammad Ali Abbas
VP, Head of Global Marketing | CodeNinja
Muhammad Ali Abbas leads branding and communication at CodeNinja, transforming it into a recognized leader in the industry. With nearly 15 years of experience marketing for companies such as the Orient Group of Companies, Qarshi Industries, and British American Tobacco, he brings enterprise-grade marketing expertise to B2B technology. He has led CodeNinja’s evolution into a ‘Knowledge Enterprise,’ shaping thought leadership and strategic positioning across the Middle East and North America. Among his initiatives is the Revolution Lahore documentary series, which highlights Pakistan’s technical talent on the global stage while strengthening the company’s strategic influence both locally and abroad. Under his leadership, CodeNinja has shifted from vendor-focused messaging to long-term partnerships with Fortune 500 organizations.
3. Moiz Saleem Varind
Senior Director of Global Marketing | Devsinc
Appointed in October 2024 as Senior Director of Global Marketing at Devsinc, Moiz Saleem Varind brings 11+ years of experience in branding, marketing, and B2B communications. Previously serving as Brand Lead at Systems Limited, Moiz is leading Devsinc’s global expansion and comprehensive rebranding effort. His approach focuses on positioning Devsinc as a premium technology partner for enterprise clients, moving beyond traditional software development narratives. His strategic marketing initiatives emphasize thought leadership, client success stories, and differentiated value propositions that resonate with C-suite decision-makers in global markets.
4. Ahmad Ali
Sr. Manager Growth Marketing | Arbisoft
Ahmad Ali leads a 9-person marketing department at Arbisoft, where he focuses on growth automation and performance-driven lead generation. His data-centric approach to B2B marketing has transformed Arbisoft’s customer acquisition strategy, implementing sophisticated marketing automation systems and analytics frameworks. Ahmad’s expertise in growth marketing has enabled Arbisoft to scale its enterprise client base efficiently while maintaining high-quality engagement with prospects. His work bridges technical product capabilities with compelling market positioning, making complex AI and data science solutions accessible to business stakeholders.
5. Faizan Rasool
VP Marketing & Sales | Tintash
Faizan Rasool serves as VP of Marketing & Sales at Tintash, a mobile and gaming development company. His unique positioning bridges technical design excellence with global B2B sales strategy. Faizan has been visible at LUMS recruitment events and industry conferences, positioning Tintash as an employer of choice while simultaneously building the company’s B2B brand. His integrated approach to marketing and sales has enabled Tintash to compete effectively in competitive markets for gaming and mobile development services, demonstrating how marketing and business development can work synergistically in B2B technology services.
6. Taimoor Arshad
Marketing and Communication Leader (Trade) | Signify
With 11+ years of experience, Taimoor Arshad leads marketing and communications in the trade segment at Signify (formerly Philips Lighting). His expertise spans Industrial IoT go-to-market strategy, with a strong electronics background complemented by a Master’s in Industrial Controls & Automation. Under his leadership, Signify has won Brand of the Year Awards for two consecutive years. Taimoor’s work demonstrates the intersection of technical expertise and marketing excellence, particularly in the complex B2B landscape of industrial and commercial lighting solutions, where he must navigate both technical specifications and business value propositions.
7. Beenish Firdous Jehan Barlas
Senior Marketing Manager | 10Pearls
Beenish Firdous Jehan Barlas serves as Senior Marketing Manager at 10Pearls, where she has been involved in high-profile initiatives including Women Tech Quest events. She plays a crucial role in corporate branding for Fortune 500 clients, managing the delicate balance between 10Pearls’ external brand positioning and client-specific marketing initiatives. Her work spans digital transformation storytelling, thought leadership content, and strategic positioning that differentiates 10Pearls in the competitive enterprise software development market. Beenish’s approach emphasizes authentic client success narratives and data-driven marketing campaigns.
8. Farooq Ahmed
Marketing Director | FinBlade AI
Farooq Ahmed serves as Marketing Director at FinBlade AI, leading client success and marketing initiatives for AI-driven fintech solutions. His strategic focus targets US and Middle Eastern markets, where he must articulate complex AI capabilities to financial services decision-makers. Farooq’s marketing approach emphasizes regulatory compliance, security, and demonstrable ROI—critical factors in fintech B2B sales. Though FinBlade AI maintains a smaller market presence compared to larger firms, Farooq’s targeted marketing strategies have enabled effective competition in specialized fintech AI niches.
9. Hasan Saeed Akbar
Head of Strategy & Marketing | BankIslami Pakistan
Hasan Saeed Akbar serves as Head of Strategy & Marketing at BankIslami Pakistan. Previously Head of Strategy and Marketing Communications at JS Bank, Hasan led the launch of the Zindigi financial app, which acquired 1.5 million users in its first year. Recognized by GroupM and Publicis as a trendsetter in Pakistan’s market, he has been featured in Dawn Aurora magazine for his work in digital financial services. Hasan speaks at international forums and has developed COVID-19 crisis communications case studies. His expertise bridges traditional banking with digital transformation, B2B banking services, fintech partnerships, and strategic marketing communications—making him a key figure in Pakistan’s financial technology marketing landscape.
10. Monis Usman
Head of Marketing | MCB Funds
Monis Usman brings 12+ years of core marketing experience to his role as Head of Marketing at MCB Funds. Previously serving as Head of Marketing at Daraz (Alibaba Group), Monis played a vital role in the company’s acquisition by Alibaba. His background includes senior positions at British Gas (London), JWT (London), and Pfizer (Pakistan), plus extensive e-commerce startup experience. Holding an MBA in International Marketing from University of Cardiff, England, Monis specializes in connecting data with marketing strategy. His B2B financial services and fintech marketing expertise, combined with his data-driven approach, has positioned MCB Funds effectively in Pakistan’s competitive asset management market.
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These marketing leaders represent the vanguard of B2B technology marketing in Pakistan, driving transformation through strategic positioning, digital innovation, and thought leadership that elevates Pakistan’s technology sector on the global stage.
