Businesses in ChatGPT is a new beta service announced by OpenAI on November 10, 2026, allowing eligible companies to claim profiles, update business information and see how customers discover them through ChatGPT. The platform also introduces Business Agents for qualifying U.S. ecommerce and online-service companies, giving customers a way to ask questions about products directly inside ChatGPT.
The launch creates a formal management channel for companies whose information may appear when people research products, services or providers through AI. OpenAI says the service is designed to improve accuracy and discovery, but claiming a profile does not guarantee recommendations, higher placement or sales.
How Businesses in ChatGPT Profiles Work
Companies can use Business Hub to claim and verify their organization, then update key information about their services. Eligible retailers can add product feeds containing current pricing and availability. Shopify merchants may connect through Shopify’s administrative tools or through Business Hub, simplifying verification and catalog updates.
OpenAI’s official announcement explains that eligible organizations in markets where ChatGPT operates can seek to claim their profile. Eligibility remains subject to verification, industry restrictions and integrity checks. Business Agent availability is more limited: at launch, it applies to qualifying ecommerce and online-service companies in the United States.
The distinction matters for businesses outside the U.S. A verified profile may help an organization maintain accurate information, but that does not mean every business can immediately deploy an agent or use every associated feature. OpenAI’s launch announcement explains the rollout and access conditions.
Business Agents Create a Separate Customer Conversation
A Business Agent can answer questions based on a company’s supplied information, helping people understand product differences, features and policies. If a company has an agent, users who encounter its profile can choose to start a separate conversation with that business.
OpenAI says these agent conversations are labeled and distinct from the independent answers generated in the original ChatGPT conversation. Businesses can also sponsor their Business Agent as a destination for clearly marked ads. Sponsored placement is separate from the assistant’s responses, rather than a guarantee that a business will be independently recommended.
That separation is important for readers evaluating information. A profile and company agent communicate information from the business, while an independent AI response may rely on a wider range of sources and evidence.
New Insights Show Mentions and Website Clicks
Business Hub includes aggregated information such as profile mentions, website clicks and discovery topics that arise when a company is discussed. For marketing and communications teams, these measures may provide a new view of how their organization is encountered through conversational search.
The company says it does not disclose individual user conversations or Business Agent chats to businesses. Insights are aggregated and only appear when enough activity meets privacy thresholds. The service therefore should not be treated as a tool for identifying individual people who asked about a company.
For organizations maintaining websites, business directories and online catalogs, the new system creates another place where accurate company identity information matters. It does not replace a well-maintained website or independent sources, and the introduction of profile management should not be mistaken for evidence that traditional search rankings have changed.
OpenAI also requires people managing a business profile to own the company or have permission to represent it. Its published policies prohibit fabricated reviews, misleading claims and inaccurate business information. Those rules underline that profile control comes with responsibility for the accuracy of what a company contributes.
What Happens Next
The immediate next step for eligible companies is to verify ownership and review the information they can submit. Businesses should confirm that product descriptions, contact details and pricing are accurate and that staff responsible for the profile have authorization to manage it.
OpenAI says it plans to broaden Business Agents to more categories and countries over time, without announcing a complete timetable. As the beta evolves, the key questions will be how customers use company-managed information and how clearly the platform distinguishes business-provided answers from independent recommendations.
